In this episode of the Thriving Through Podcast, AJ speaks with Nicole Sithithavorn, founder of YC Partners, about her journey from corporate CFO to building a successful fractional CFO consulting firm.

Nicole shares the real story behind launching a consulting business including the early challenges of networking as an introvert, figuring out how to generate leads, and discovering the power of outbound email marketing that eventually drove most of her client growth.

She explains how her firm grew from a solo consulting idea into a 7-person team, why fractional CFO services are becoming essential for growing businesses, and the systems she built to create strong client relationships and scalable growth.

Nicole also discusses marketing strategies like targeted outbound email, LinkedIn prospecting, newsletters, and networking, and offers valuable advice for consultants on choosing the right rooms, refining messaging, and building a sustainable pipeline of clients.

Whether you're a consultant, entrepreneur, CFO, or business owner looking to scale, this episode offers practical insights into business development, consulting growth, and strategic finance leadership.

Topics Covered:

Fractional CFO services
Starting a consulting business
Outbound email marketing for B2B
Building a consulting team
Lead nurturing and client relationships
Strategic finance leadership
Networking for consultants
Scaling a professional services firm

Connect with Nicole Sithithavorn: https://www.linkedin.com/in/nicolemsith/

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