I’ve got a magic trick for you: how to tell someone what you do without being there? Video Bios, also known as en elevator pitch or profile video.

These short videos give your clients a glimpse into the kind of person you are.

Who:

- People who are selling things (Including: Public Speakers, Authors)

- Leaders in industry

- Business Owners

What: Break it into three parts (Name and title, 1. what you do, 2. why passionate, 3. Interests)

When: Anytime

Where: Website, LinkedIn Page, Email signature

Why:

- Another way to connect with your audience beyond text, photo, audio - assess whether they want to work with you

- Unique

- Professional/Gives you credibility

- Shareable

How to get:

- Film yourself (basic - selfie holding, basic 2.0 - set up on a ledge/prop phone with book, 3.0 - have a stand (best if filming future videos)

- Tip: Film outside/next to a window, make sure no background noises, hold phone horizontal

- Hire a videographer (High quality picture and audio, background layout, lighting, graphics, Do the work (hard to do production and content))

Bonus:

- This exercise forces you to think about what you do concisely - who you are, why you do it/problem solve for your customers

Examples:

https://vimeo.com/showcase/6235382

Conclusion:

Video bios: Who, What, When, Where, Why, How

 Haven't heard of - you very well might in the coming years (like personal website, not everyone has one... yet. But if you do you look like a professional and gives you the chance to inform buyers to help them in making the decision if they to work with you."

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