Today, I bring you Ken Achenbach, a former pro snowboarder, a professional photographer, a filmmaker, a traveler, a long time GoPro evangelist and the founder and inventor of Pro Standard Camera Accessories Inc.

Ken is the perfect example of blending business with lifestyle.

Ken’s best known brand Pro Standard offers a whole variety of innovative GoPro mounts and accessories and as we are about to find out he has invented a whole truckload of things that became household names in both snowboarding and GoPro accessories industries.

The really great part of this episode is where Ken shared the secret of his success in 3 actionable steps.

It’s the Kick-Ass Brand episode you definitely don’t want to miss!