Matthew talks with Mike K. Tatum, Growth Marketer at Kinsta, about how Kinsta creates rabid evangelists from their premium WordPress hosting platform. Mike covers:

• How Kinsta structures Customer Success to rapidly take care of troubleshooting or ticket issues
• Actively managing Kinsta's reputation to build third party trust and verification
• Setting up recurring revenue referral programs to make both referral partner and Kinsta accountable to it's success
• Underrated and overrated marketing tactics that drive relationships

Links:

Kinsta

Tatum Digital

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Matthew SciannellaMike K Tatum