Regina Ye is the founder and CEO of Zirui, a secure, sleek, and simple case to make your personal care routines portable and accessible wherever you go. Regina came up with this idea while on a trip -- she experienced what so many of us have at one point -- her liquids spilling all over the inside of her bags. Regina set out to fix this issue by creating a functional AND stylish product that people will actually want to use and show off. Although her background is in software engineering, she was resourceful and learned how to move into the physical products space. Some of the topics we talk about are how to go from the ideation stage to building a prototype, how to identify and partner with reliable manufacturers overseas, how to run a successful Kickstarter campaign, and what mistakes to avoid when building a consumer product-based business.