Our guest on this episode is Grant Kitching.  Grant is the Chief Revenue Officer at Real Magic a startup in downtown Raleigh NC. Real Magic sells a product that helps small businesses manage their professional relationships to take their business to the next level.    During our conversation with Grant we’ll discuss how to attack a market through verticalization to build a competitive advantage. We’ll also explore the criteria for selecting a market or TAM and as always we’ll find out what makes Grant tick and if he has any super powers.    Highlights: 1:46  Pick up the phone to research a market 5:30  Vertical focus to create a competitive advantage 10:45 The 3 pieces to vertical success 16:19 Choosing a Total Addressable Market (TAM) 22:42 Characteristic of a Best Seller 29:01 The “Servant Leader”