In this first conversation of a series, Jason and Robb discuss why the team at Kindling decided to launch Embr and how they believe they can empower the next generation of makers, creators & innovators.

Also, expect to hear about the role smart contracts play in a blockchain-powered startup and how a well-planned brand strategy can help promote the right message.

Our hosts end this first episode on some questions from the community and give a brief preview of next week's agenda; tokenomics.