When research is done well, it really has a life of its own. Listen to the inaugural episode of our new podcast show, Grow Op, where we give strategic thinkers and creative tinkerers opportunities to grow. In this episode, Daniel Berkal of The Palmerston Group shares his Top 5 Tips on Creating Research that Doesn't Suck.

E1: How to Create Research that Doesn’t Suck with Daniel Berkal

<p>In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one.

Grow Op gives strategic thinkers and creative tinkerers opportunities to grow.

Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.

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In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.

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E1: How to Create Research that Doesn’t Suck with Daniel Berkal

E1: How to Create Research that Doesn’t Suck with Daniel Berkal