The episode kicks off with a compelling origin story of FabACab, tracing back to the initial idea and the journey that led to the creation of the company. It highlights the vision, challenges, and triumphs encountered along the way, establishing a personal connection with the audience.

• Introduction to the Podcast and Hosts: An overview of what listeners can expect from the "Going Up" podcast series, including the themes and types of content to be covered. The hosts introduce themselves, sharing their backgrounds and roles within FabACab to build rapport with the audience.
• The Why: Delve into the motivations behind launching the podcast. The hosts discuss their goals of educating the audience about the elevator interior industry, sharing insider knowledge, and building a community of industry enthusiasts and professionals.
• Getting Involved: Listeners are encouraged to participate in the conversation. The episode details how the audience can engage with the podcast through social media, email, or the FabACab website, inviting questions, feedback, and topic suggestions for future episodes.