"Put one foot in front of the other and just take a step. It becomes so overwhelming when you try to think about the whole picture. Just take a step."
-Matt Patty 

Matt Patty with Chattanooga Beard Co. started with his wife doing something they love, cutting hair. Not being satisfied with just the shop itself, Matt pursued a big idea and created a thriving e-commerce business of selling his own beard products.
As a self proclaimed "average guy" who loves country music and cutting grass, Matt recognized that his "big idea" couldn't be developed with a small thought process, and turned to some people he trusted to help him grow in areas he sensed he needed assistance. 

With endless amounts of competition on the e-commerce playing field, Chattanooga Beard Co. has separated itself with personality and the personal touch of Matt's beloved Chattanooga, Tennessee community. His products have a personal flare in their name and design, are made by he and his partners themselves, and are supported by the very tight-knit and loyal community of men with beards and the women who love those beards.

Key Talking Points In This Episode

• Time Management - Business owners and managers can easily put in 60+ hours each week, but are all those hours efficient, or even necessary?
• Depending On Partnerships - We all have strengths and weaknesses, but Matt makes some excellent points about the value of recognizing those weaknesses and what to do about it. 
• Getting A Business Concept Off The Ground - Throughout this episode, Matt shares numerous amounts of inspiration and wisdom about taking the leap of faith to start (and grow) a business. 
• Value Of Community - Earning trust and support of a local community takes a lot of personal investment and sincerity.
• Giving Back - That personal investment and security can be earned by knowing how to recognize opportunities to give back to the community you depend on. 
• Trade Shows - Trade Shows can be a lot of fun and an excuse to leave town and eat at a couple nice restaurants, but maximizing on networking opportunities is crucial for success. 

Links

Chattanooga Beard Co Website
Chattanooga Beard Co Facebook
Chattanooga Beard Co Instagram
Larry Fleet Music
Rhett Walker Music
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