Welcome to I’m Blown — the podcast where Siddarth Menon & Atul S Nath explore the strange, hilarious, totally unbelievable world of the Marketing Landscape in India.In this first episode, Siddarth and Atul unpack this crazy myth and misguided belief that most people have - that Soouth Indians are Primarily Vegetarian - listen in.

Do share your feedback with us and share your favourite consumer oddity and marketing crazy fact about India!