Heresy

E1: Stack Overflow COO Jeff Szczepanski on Building a Full-Stack Sales Team


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What does it take to build a “full-stack” sales team from scratch? Jeff Szczepanski, COO of Stack Overflow, shares the company’s 3-phase GTM model and how it stacks up against Aaron Ross’s Predictable Revenue approach.

We also dig into:

  • Designing effective sales comp plans

  • Scaling from founder-led selling to a full GTM org

  • Why Stack Overflow did things differently

A must-listen for sales leaders, founders, and anyone building modern GTM teams.


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HeresyBy Dimitar Stanimiroff