How should investors interpret insider selling? There are a lot of data points: timing, size, past behavior, company culture, 10b5-1 context, and more. What’s signal? What’s noise?

In this episode, Ben shares 6 truths about insider selling. He weaves in illustrative examples of recent insider selling from Meta Platforms (META) CEO Mark Zuckerberg, PlanetLabs (PL) CEO Ashley Johnson, Netflix (NFLX) CEO Spencer Newman, Build-a-Bear Workshop (BBW) CEO Sharon John, Former General Electric (GE) CEO Jeffrey Immelt, and more.

Plus, Ben answers a great question he got recently from a VerityData hedge fund client: “If an insider targets a specific price, is that always bad?“

Edited, mixed, and scored by Calvin Marty.