The Blockchain New Zealand Podcast

E10 - Ben Rose on Marketing in Crypto and Binance in NZ

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Ben Rose is the GM of Binance New Zealand. He has a long history of sales, marketing, and growth with New Zealand businesses from start ups to banks like ASB and NIB. 

Last month Binance launched here in the New Zealand market and Ben is tasked with growing the crypto market and *maybe* bringing back our futures trading once Binance is properly licenced. 

In this conversation we touch on marketing, regulation, education and some self sovereign topics like custody and  ownership. I hope you enjoy my conversation with Ben Rose.


Timestamps:
00:00 intro
01:46 sales and marketing
09:10 the NZ customer
12:53 Binance in NZ
15:10 licensing in NZ
20:00 customer protection
23:40 education in crypto
26:00 but crypto isn't backed
29:54 self custody
35:02 near term outlook 
36:24 on podcasting
38:09 rapid fire 
40:46 fin

Some notes from the show:

  • Tesla's no spend marketing 
  • Binance registers in NZ 
  • 1-in-10 Kiwi's hold crypto 
  • NTSB retrospective  
  • SAFU 
  • Robett Hollis busting myths 
  • Federal Reserve Building (NYC) 
  • Blackrock's long journey toward crypto adoption 
  • Koura's crypto Kiwisaver fund 
  • NZ Sales & Marketing Insider podcast 

    • Contact Ben:

    • LinkedIn 

    Find Jeff:

    • Twitter
  • LinkedIn 

    • The BCNZ Pod:

    • Website https://podcast.blockchain.org.nz/
  • YouTube 
  • Apple Podcasts
  • Google Podcasts
  • Spotify 
  • iHeartRadio 

    • Sponsor:

    The Blockchain New Zealand podcast is brought to you by EasyCrypto

    Media & Sponsorship Enquires:

    Recorded at blockheight 762353. The BCNZ podcast was founded in 2022 by Jeff Nijsse and Bryan Ventura.

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    The Blockchain New Zealand PodcastBy Jeff Nijsse