What does it mean to have (or be) an irresistible brand? To have (or be) a brand that people can't walk by without noting? To have (or be) a brand that people come back to and eventually buy from (ideally on a repeated basis)? To me it's not about being the loudest or most flamboyant in the room. That indeed sparks curiosity but typically doesn't last. In the latest episode of the Miannah Show, I explore six major components of a brand that have the potential to make it irresistible for its audience. To make it easy to memorise, they all start with the letter 'c'.