Sign up to save your podcasts
Or
Share E.101 How to Grow Your Business & Audience Authentically with Launch Strategist Krista Ripma
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
E.101 How to Grow Your Business & Audience Authentically with Launch Strategist Krista Ripma
Welcome back, Aligned Entrepreneurs! This week I spoke with Launch Strategist, Sales Coach, Podcast Host, and Co-Founder of Authentic Audience Krista Ripma about growing your audience and business authentically. Krista opened up about the tough situation she found herself in at the beginning of the pandemic, and how she was able to pivot her business for even more success in the following months.
She spoke about the power of honest marketing, why truth sells, the line between vulnerability and over-sharing, what authenticity means to her, and why resistance is a normal (and powerful!) part of the entrepreneurial journey.
Plus, she shares tips on how to market your offerings in a way that is real and honest, while calling in your dream clients. Enjoy!
Connect with Krista Ripma:
Krista's IG : https://www.instagram.com/kristaripma/
Authentic Audience's Website : https://www.authenticaudience.co/
Get a Custom Strategy Session: https://learn.authenticaudience.co/custom-strategy-sessions/
Krista’s email: [email protected]
Overview:
4:00 - Intro to Krista
6:20 - Krista’s career journey and her growth
6:50 - How covid forced Krista to pivot her business
10:39 - Changing your mindset around your relationship with money
12:17 - How Krista shifted her company six months ago after losing clients
15:25 - How Krista kept faith after letting go of all of her agency clients
19:40 - Krista’s business, Authentic Audience, and what they do
21:22 - What authentic means to Krista and to her clients
24:10 - The separation between ourselves and our businesses
28:30 - Detaching from the outcome in our businesses
36:00 - Why people are hungry for authenticity and connection
39:50 - Vulnerability and earning trust
42:40 - The line between vulnerability and over-sharing
48:15 - The power of holding some things sacred and deciding what and what not to share
50:00 - Why it’s important to think about why people want to follow you
51:07 - How Krista overcame resistance when pivoting her business and being more visible online
56:00 - Being open to the magic and possibilities
57:20 - Tips for people to market their offerings authentically
View all episodes
By Lauren Saunders
4.7
2020 ratings
Welcome back, Aligned Entrepreneurs! This week I spoke with Launch Strategist, Sales Coach, Podcast Host, and Co-Founder of Authentic Audience Krista Ripma about growing your audience and business authentically. Krista opened up about the tough situation she found herself in at the beginning of the pandemic, and how she was able to pivot her business for even more success in the following months.
She spoke about the power of honest marketing, why truth sells, the line between vulnerability and over-sharing, what authenticity means to her, and why resistance is a normal (and powerful!) part of the entrepreneurial journey.
Plus, she shares tips on how to market your offerings in a way that is real and honest, while calling in your dream clients. Enjoy!
Connect with Krista Ripma:
Krista's IG : https://www.instagram.com/kristaripma/
Authentic Audience's Website : https://www.authenticaudience.co/
Get a Custom Strategy Session: https://learn.authenticaudience.co/custom-strategy-sessions/
Krista’s email: [email protected]
Overview:
4:00 - Intro to Krista
6:20 - Krista’s career journey and her growth
6:50 - How covid forced Krista to pivot her business
10:39 - Changing your mindset around your relationship with money
12:17 - How Krista shifted her company six months ago after losing clients
15:25 - How Krista kept faith after letting go of all of her agency clients
19:40 - Krista’s business, Authentic Audience, and what they do
21:22 - What authentic means to Krista and to her clients
24:10 - The separation between ourselves and our businesses
28:30 - Detaching from the outcome in our businesses
36:00 - Why people are hungry for authenticity and connection
39:50 - Vulnerability and earning trust
42:40 - The line between vulnerability and over-sharing
48:15 - The power of holding some things sacred and deciding what and what not to share
50:00 - Why it’s important to think about why people want to follow you
51:07 - How Krista overcame resistance when pivoting her business and being more visible online
56:00 - Being open to the magic and possibilities
57:20 - Tips for people to market their offerings authentically