As the world becomes more and more digitised, data has become one of the most valuable resources on earth.

And as organisations race to keep up with the latest trends and tech, many are turning to data analytics as a way to gain an edge on their competitors.

However, simply having access to data is no longer enough.

In order to truly maximise its value, organisations are starting to see data as a product in and of itself.

This shift towards “Data as a Product” represents a fundamental change in the way businesses operate.

Mark Burnard is a Principal Solution Architect and Data & Analytics Specialist at Amazon Web Services (AWS). Launched in 2006, AWS began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. Today, AWS provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world.

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Besides Mark’s role with Amazon Web Services, he is also a Trainer in Data Governance at AlphaZetta, authoring and presenting a customisable 1 to 2 day masterclass. He is the Strategic Advisor at Invia - a specialist software and solution provider with an exclusive focus on the Telecommunications industry - and an Advisor at The Data People. Finally, Mark is the Author of the book, Data Governance for Everyone: A practical guide to unlocking the value in Digital Transformation.

Mark has over 20 years’ experience helping organisations get more value from their data. After starting his career as a Business Analyst at Telstra, Mark moved on to work with Affin Bank, Malaysia Airlines, Commonwealth Bank of Australia, The Institute of Chartered Accountants in Australia, Sydney Water, IAG, the University of Sydney, DataRobot, and more.

If you are a data analytics professional looking to shift to data as a product and leverage in-business expertise to scale analytics, this is the episode you do not want to miss out on.