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What if getting laid off during the Great Recession became the catalyst for building your dream business? Lance Cayko, co-founder of F9 Productions, shares his remarkable journey from construction "gopher" at age 13 to running successful architecture, building, and development companies today.
Growing up in rural North Dakota, Lance's entrepreneurial education began when his father's contractor friend Bruce explained the business model of service companies: "I charge clients three to four times what I pay you." This early insight into profit margins sparked Lance's interest in business ownership, especially when he noticed Bruce's relaxed relationship with money compared to his parents' financial anxiety.
Lance reveals his powerful "three income streams" strategy that drives his business success. He explains the critical differences between architects (who design), builders (who construct), and developers (who coordinate everything and take the most risk for the most reward). By mastering all three roles through separate companies, Lance has created multiple revenue sources from the same projects.
The turning point in Lance's career came during the darkest moment - losing his job during the 2008 recession with a young family to support. His creative solution? Marketing himself as a "young, smart, handsome, sober" handyman on Craigslist, deliberately contrasting with competitors. This guerrilla approach generated enough work to sustain him until he could launch his architecture firm with his business partner Alex.
Perhaps most valuable is Lance's insight into productivity and mindset. His "golden hours" morning routine begins at 4-5 AM, giving him a head start that "manifests the reality" of his day before others even begin. Through disciplined scheduling, he navigates seamlessly between his multiple professional roles, explaining, "I know exactly where I'm supposed to be, when I'm supposed to be, what hat I'm supposed to be wearing."
Lance leaves us with a powerful philosophy he calls "the law of polarity" - the understanding that negative experiences inevitably lead to positive outcomes, just as electricity requires both negative and positive charges. It's a reminder that today's challenges may be preparing you for tomorrow's greatest successes.
Connect with Lance on LinkedIn or visit f9productions.com to follow his continuing entrepreneurial journey.
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By Rob TraczSend us a text
What if getting laid off during the Great Recession became the catalyst for building your dream business? Lance Cayko, co-founder of F9 Productions, shares his remarkable journey from construction "gopher" at age 13 to running successful architecture, building, and development companies today.
Growing up in rural North Dakota, Lance's entrepreneurial education began when his father's contractor friend Bruce explained the business model of service companies: "I charge clients three to four times what I pay you." This early insight into profit margins sparked Lance's interest in business ownership, especially when he noticed Bruce's relaxed relationship with money compared to his parents' financial anxiety.
Lance reveals his powerful "three income streams" strategy that drives his business success. He explains the critical differences between architects (who design), builders (who construct), and developers (who coordinate everything and take the most risk for the most reward). By mastering all three roles through separate companies, Lance has created multiple revenue sources from the same projects.
The turning point in Lance's career came during the darkest moment - losing his job during the 2008 recession with a young family to support. His creative solution? Marketing himself as a "young, smart, handsome, sober" handyman on Craigslist, deliberately contrasting with competitors. This guerrilla approach generated enough work to sustain him until he could launch his architecture firm with his business partner Alex.
Perhaps most valuable is Lance's insight into productivity and mindset. His "golden hours" morning routine begins at 4-5 AM, giving him a head start that "manifests the reality" of his day before others even begin. Through disciplined scheduling, he navigates seamlessly between his multiple professional roles, explaining, "I know exactly where I'm supposed to be, when I'm supposed to be, what hat I'm supposed to be wearing."
Lance leaves us with a powerful philosophy he calls "the law of polarity" - the understanding that negative experiences inevitably lead to positive outcomes, just as electricity requires both negative and positive charges. It's a reminder that today's challenges may be preparing you for tomorrow's greatest successes.
Connect with Lance on LinkedIn or visit f9productions.com to follow his continuing entrepreneurial journey.