Aggie Burnett is the founder of AB Creative NYC, a beauty brand strategist, and publicist based in New York City. With a focus on guerrilla marketing and thinking outside the box, Aggie helps brands start, grow, and scale their businesses, regardless of their stage, from zero to multi seven-figures. She specializes in finding the white space and helping brands discover their unique niche, effectively communicating it, and leveraging it to scale their brands. Aggie believes in self-funding but acknowledges that taking on VC funding or private equity can be beneficial as long as it doesn't compromise ownership in the long term.