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This episode of the NerdBrand podcast is about being careful about your network - who are you trying to talk to? This is where you discover your business network (referrals), not your clientele. 80% will be referrals, and 20%, well these %’s are made up. Point is, stop selling, asking, and start focusing on them, the audience, and other members. You’ll see things change for you.Chamber of Commerce Stereotypes:

1. Do you like meeting insurance agents?
2. New financial planners from companies you may not have heard of?
3. New real estate agents?
4. A guy who manages a pressure washer rental shop?
5. Several video producers
6. Other confused people wondering why they did this?
7. 5 or 6 people in a group eating together that give you death stares if you try to introduce yourself?

Chamber are evolving to get out of these stereotypes.

1. Chambers of commerce provide businesses with access to resources, discounts, and relationships that enable them to save money, market themselves and streamline their processes. 
2. Businesses internal to membership bring their own benefits to the total body. Meaning that leaving value up to the chamber alone is not realistic. 

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NerdBrand is a national branding and advertising agency based in Louisville, KY.

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