So, TikTok went dark after the US ban, for about 14 hours. Then, it was back online, with a message crediting its return to “President Trump’s efforts.”

TikTok, with over 170 million users in the US, is one of the biggest platforms in the U.S. with a huge ecosystem of creators, merchants, and consumers. Its brief shutdown caused a stir, even prompting some users to flock to Xiaohongshu with the trending hashtag  #TikTokRefugees.

TikTok’s return came after President Trump specifically confirmed there will be no liability for any company that helped TikTok from going dark before an executive order to be issued on day 1 to keep TikTok running.

How would things evolve from here? Will TikTok survive in the medium and long term in the US? 

Tune in to find out more! 

Chapters:

00:00:15: The Dynamics of the TikTok Ban

Featured materials: 

How will TikTok’s fortunes in the US evolve from here?, TheLowDown

E66: TikTok has no good options, The Impulso Podcast