Sign up to save your podcasts
Or
Share E.109 Profitability Over Popularity: Strategies to Grow Your Audience with Laura Burden-Bitoiu
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
E.109 Profitability Over Popularity: Strategies to Grow Your Audience with Laura Burden-Bitoiu
Welcome back, Aligned Entrepreneurs! Today I’m bringing you a conversation all about the strategy behind growing an engaged audience. I spoke with Laura Burden-Bitoiu, founder of a boutique social media marketing agency in Vancouver, BC, about how entrepreneurs can create authentic content, why getting into the reel game can exponentially grow your audience, the importance of engagement, the power of consistency, and why humour and relatability are assets to your content planning. Plus, she shares why having a clear intention on *why* you want to increase your following is paramount while reminding listeners to place profitability over popularity. Laura shares her journey from dropping out of law school to start her company, and her relationship with trust in her entrepreneurial process. If you’re overwhelmed with social media or are unsure how to grow your account, this episode is for you. Enjoy!
Connect with Laura:
IG: https://www.instagram.com/burdenbrandmanagement/
Website: https://www.burdenbrandmanagement.com/
Freebies: https://www.burdenbrandmanagement.com/freebies
Reels Talk course: https://burdenbrandmanagement.mykajabi.com/reel-talk
Overview:
0:54 - Intro to Laura Burden-Bitoiu
4:00 - About Laura Burden-Bitoiu
5:14 - Why Laura dropped out of law school
6:15 - When a death in Laura’s family changed her life and career trajectory
7:24 - How Laura’s connections as a model and restaurant manager helped her start her business
8:50 - What Laura’s business looks like today
9:22 - Laura’s experience navigating her business during the pandemic and how she shifted to evergreen offers
12:24 - The role mindset and manifestation played in 10x her business from 2019 to 2020
16:12 - The importance of profitability over popularity
20:20 - The importance of figuring out the clarity behind who you’re serving and how you’re serving them
21:13 - How reels are the biggest thing pushing the needle forward, and how to get started
27:27 - How to map out your content
30:08 - Towing the line between planning content and remaining authentic
31:31 - Laura’s mindset shift from overthinking to showing up consistently
34:30 - The importance of engaging with others on social media
36:21 - The power of humour and relatable content
37:00 - Boundaries, social media, and setting realistic expectations
41:00 - Laura’s biggest challenge as a business owner
42:30 - Laura’s relationship with trust and creating space
45:10 - The learning process of building a team
49:10 - Laura’s biggest milestones in her business
View all episodes
By Lauren Saunders
4.7
2020 ratings
Welcome back, Aligned Entrepreneurs! Today I’m bringing you a conversation all about the strategy behind growing an engaged audience. I spoke with Laura Burden-Bitoiu, founder of a boutique social media marketing agency in Vancouver, BC, about how entrepreneurs can create authentic content, why getting into the reel game can exponentially grow your audience, the importance of engagement, the power of consistency, and why humour and relatability are assets to your content planning. Plus, she shares why having a clear intention on *why* you want to increase your following is paramount while reminding listeners to place profitability over popularity. Laura shares her journey from dropping out of law school to start her company, and her relationship with trust in her entrepreneurial process. If you’re overwhelmed with social media or are unsure how to grow your account, this episode is for you. Enjoy!
Connect with Laura:
IG: https://www.instagram.com/burdenbrandmanagement/
Website: https://www.burdenbrandmanagement.com/
Freebies: https://www.burdenbrandmanagement.com/freebies
Reels Talk course: https://burdenbrandmanagement.mykajabi.com/reel-talk
Overview:
0:54 - Intro to Laura Burden-Bitoiu
4:00 - About Laura Burden-Bitoiu
5:14 - Why Laura dropped out of law school
6:15 - When a death in Laura’s family changed her life and career trajectory
7:24 - How Laura’s connections as a model and restaurant manager helped her start her business
8:50 - What Laura’s business looks like today
9:22 - Laura’s experience navigating her business during the pandemic and how she shifted to evergreen offers
12:24 - The role mindset and manifestation played in 10x her business from 2019 to 2020
16:12 - The importance of profitability over popularity
20:20 - The importance of figuring out the clarity behind who you’re serving and how you’re serving them
21:13 - How reels are the biggest thing pushing the needle forward, and how to get started
27:27 - How to map out your content
30:08 - Towing the line between planning content and remaining authentic
31:31 - Laura’s mindset shift from overthinking to showing up consistently
34:30 - The importance of engaging with others on social media
36:21 - The power of humour and relatable content
37:00 - Boundaries, social media, and setting realistic expectations
41:00 - Laura’s biggest challenge as a business owner
42:30 - Laura’s relationship with trust and creating space
45:10 - The learning process of building a team
49:10 - Laura’s biggest milestones in her business