In this episode, Granger Forson is joined by Helen Tebay, known as The Sales Lady. Helen shares her journey from corporate sales in engineering and pharmaceuticals to building a coaching business that helps service-based founders sell in a way that feels natural and fun. They discuss the "identity level" shifts required to master sales, the power of simple marketing, and how to stop treating sales calls like a "cringe" obligation and start seeing them as the highest service you can offer a client.

The most common question Helen receives is: "How do I sell without feeling pushy or repelling people?".

The Coaching Discussion & Proposed Experiments:

• Root Cause Awareness: We often dull down our sales offers because we think we are "taking" from the client rather than giving them access to the help they desperately need.

• The Brain Dump: Helen suggests writing down every thought and feeling you have about selling to see where unhelpful emotions like shame or embarrassment are scuppering your efforts.

• Choosing Better Thoughts: Replace "I'm being pushy" with "This is the moment they get to decide to change their life".

• The "Warm Onion" Strategy: Next week, make offers for simple conversations to people in your closest circle—previous clients and trusted contacts—to practice articulating your value in a low-pressure environment.

Helen spends just 10 minutes a day on her LinkedIn posts. Her secret? Stop thinking about what you want to say and start thinking about what your client is currently feeling and thinking.

• Website: helentebay.podia.com

• LinkedIn: Helen Tebay, The Sales Lady

• Program: The Sales Refresh