JJ Reynolds is working in marketing, and we speak about why analytics are important in fundraising, and how you can use it. 

He is advocating for creating a system that you can follow so that you can evaluate and do more of what is working. 

We also talk a bit about 1000 true fans. 

Find JJ here: https://mediauthentic.com/stories

The transcribed version of the interview is available at https://smartbusinessplanning.com/category/fwf-podcast/

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