Edwina Dunn OBE is one of the most successful leaders in the data industry, with a  career of delivering transformational business change  

Dunnhumby revolutionised the world of retail and consumer goods when they  pioneered Tesco Clubcard and other global loyalty programmes.  

Founder & Chair - The Female Lead, an educational foundation celebrating the  achievements and diversity of women who shape our world ; using data to  understand the challenges women face, working with business and government to  help create new models and policies for the workplace, all driven by a social  platform with over 8 million followers. 

In 2019 Edwina received an OBE for her services to data and business in the UK. 

Edwina is former Chair at Starcount where she helped forge a new era of consumer  insight and technology and former Chair at the CDEI (Centre for Data Ethics & Innovation) and a former Board member of the Geospatial Commission. 

Listen to find out how  Edwina has found success in different aspects of her life, and what she would put in the guide...