Jonathan Raveh, Founder of GRAND, a thought Leadership agency that builds and boosts professional brands for founders, executives, and employees, at the service of their organization.

We discussed the trend of outsourcing thought leadership writing and the importance of professional content on LinkedIn.

In addition we also addressed the role of AI in writing, his client onboarding process, and tips for effective writing.

In our discussion, we touched upon:

• Writing about professional expertise on LinkedIn can help individuals become thought leaders and create an impact in their domain.
• AI tools are not yet capable of replacing human writers due to their inability to create valuable content and address the emotional challenges of posting on social media.
• Measuring the impact of writing posts on LinkedIn can be challenging, but indicators such as network requests, profile views, and shares can provide insights into the effectiveness of the content.
• When writing posts, it is important to focus on the challenges of a specific industry or vertical and offer valuable insights and solutions without excessive promotion.
• Writing short, frequent posts on LinkedIn can be more effective than lengthy, infrequent posts in reaching and engaging with the target audience.

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