We’re very thrilled to have Jonathan Westeinde, CEO at Windmill Developments, as our special guest for this week’s podcast. In this episode of "Efficiency in CRE," we dive deep into the intersection of climate change, sustainability, and real estate development with a focus on Windmill Developments' groundbreaking projects. We tackle the tough questions: How do you engage with climate change skeptics? What makes sustainability profitable or not profitable? And why is sustainability a core value for Windmill? We explore the delicate balance between addressing the climate crisis and the pressing need for more housing. Is there a way to solve both without compromising on either? And we take a closer look at the Zibi project, one of the most ambitious sustainable communities in Canada. Hear firsthand about the most challenging aspects of this brownfield redevelopment, from navigating environmental regulations to engaging with diverse stakeholders. Whether you're a sustainability advocate, a real estate developer, or just curious about the future of green building, this episode is packed with insights you won’t want to miss.