The Analytics Show

E110 - CLASSIC - Jonas Christensen - Here’s How Analytics Leaders Succeed in Growing the Business


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If the future is data-driven then we must have already reached the future.

The Data Analytics leaders of today and of the future are paving the way to growing businesses.

Some of the most successful companies in the world, like Google, Amazon, Netflix, and Facebook, have long adopted the new data use paradigm.

And if they found success in it, why can’t you?

Meet Jonas Christensen

Jonas’s Role as a Data Science Leader at Maurice Blackburn Lawyers

Jonas Christensen is the Head of Data Science at Maurice Blackburn Lawyers, Australia’s leading plaintiff and social justice law firm. They have built a reputation on the unwavering belief that the law should serve everyone, not just those who can afford it. For more than 100 years, Maurice Blackburn has had a proud history that includes the largest and most significant class action settlement in Australian history for the Black Saturday bushfires, protecting women and children on Manus Island and Nauru, and defending underpaid 7-Eleven employees. With over 1,100 employees across 33 offices in Australia, they have helped over 500,000 Australians seek justice.

Jonas’s Other Work in Data Science

Jonas is passionate about helping businesses to grow with advanced analytics and data-driven decision making. From a very young age, Jonas realised in him the energy towards innovation and constant improvement. As a professional, that’s what he has been doing for over 15 years with his skills and expertise in data analytics, artificial intelligence (AI), and machine learning (ML). He believes that these data technologies will be as revolutionary in the coming days as the personal computing revolution has been for the last 40 or so years.

Digital Marketplaces, Content Marketing, and Analytics Platforms 

In this exclusive analytics podcast episode, Jonas shares: 

  • Challenges and use of analytics in building digital marketplaces
  • Learning from the digital marketplace endeavours that are transferred into corporate projects
  • The wonders a cyclist gets out of the meditative experience of cycling
  • The importance of learning to work with the algorithms upon which most of the digital marketing processes depend
  • Using content marketing and putting human value into your business through storytelling
  • How data and analytics should advance its position from advising the business to running the business
  • How to start building the analytics platform as a traditional business
  • How digital transformation relates to data-driven customer experience and both work together to strengthen the business bottom line
  • His new and exciting theory of how a new technology must touch the executives and top leadership of an organisation at first to truly get implemented in the business
  • Tips for analytics professionals and consultants for growing their career
  • Why analytics and corporate strategy should work in an integrated fashion and ultimately connect with improving the customer experience
  • Crucial project management and task prioritisation tips and tricks for creating a distraction-free environment for your analytics team
  • A sneak peek into his book Demystifying AI for the Enterprise
  • If you are an analytics professional or consultant looking to grow your career beyond where it is now, this is the episode you do not want to miss out on.

    ...more
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    The Analytics ShowBy Jason Tan

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