In this episode of B2B Marketing Futures, we tackle one of the biggest challenges in modern go-to-market strategy: pipeline. Chadia Sparrer (Senior Director, Global Integrated Marketing, Proofpoint), Nicole Drake (Senior Product Marketing Manager, Vectra AI) and Bhargav Brahmbhatt (Senior Product Marketing Manager, LaunchDarkly), join us for a candid conversation on how marketing can meaningfully influence pipeline generation and revenue growth.

We unpack:

• What today’s pipeline problem really looks like, volume, velocity, quality, or something deeper

• How smart marketers are refining ICPs using intent signals, segmentation, and field feedback

• The types of content that truly drive movement through the funnel

• What real sales and marketing alignment looks like in practice

From saying no to the wrong prospects to reconnecting brand with performance, this episode offers actionable insights from leaders working at the intersection of product marketing, field execution, and sales strategy.

Whether you’re rebuilding your go-to-market engine or scaling what’s already working, this conversation will leave you with fresh ideas to unlock growth and build pipeline that converts.

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