In this episode of B2B Marketing Futures, we dig into the evolving role of AI in modern marketing, where it’s truly enabling teams, and where real limitations still remain.

Alex Walmsley (CRM Marketing Manager, Multiverse) and Rob Maiale (Associate Director, Digital Content and Inbound Marketing, Precision for Medicine), join us to explore how AI is reshaping their day-to-day, from campaign testing and CRM workflows to audience research and messaging.

We unpack:

• Where AI is genuinely making a difference in marketing execution

• The blockers, from messy data to internal misalignmentt hat are slowing progress

• How to strike the right balance between automation and human creativity

• What it takes culturally and operationally to get more value from AI tools

From real-world experimentation to the deeper mindset shifts required to scale AI responsibly, this episode offers grounded insights from marketing leaders at the forefront of AI adoption.

Whether you’re just starting with AI or refining how your team uses it, this conversation will leave you with fresh ideas to navigate its promise and its limits.

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