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Logo adaptability is a new term, but not really. “The Coca-Cola brand remains one of the most valuable brands in the world, valued at 80 billion dollars in 2018.”

Logo Adaptability and marks

What’s recognizable that it’s Coke? Well, it’s not always the logo

E.g. Coke, Coca-Cola, The Bears, Santa, what else?

Pt 2: Brands that may disappear soon:

I heard someone say that a brand can burn white-hot and then goes out.

1. What are the circumstances for that?
2. What brands do we know that burned white-hot and are gone?

Examples:

1) Diet Pepsi - 20’s and 30’s prefer sparkling water over a diet soda drink. Healthy conscious consumers also may lead to the end of Campell’s soup.

2) Crocs - Not even KFC can save. But possibly bad for your feet, easy to copy on the market, and frankly too many butts of jokes to be serious footwear.

3) Apple iPod - Kinda obvious.

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