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In this episode, we ask, "What if your brand was drunk?" - There's a purpose here, see if you can catch it.

A discussion on Brand Attributes

Attributes: a single word used to describe something or a person. You can write more than one down. Let's get real and not write what we think someone wants to hear or is marketable. Imagine your brand is at a party and got a little carried away with the drinks.

• How would your brand act differently? 
• Funnier?
• Talking louder?
• More confrontational?
• How does he/she approach competitors and customers now?

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NerdBrand is a national branding and advertising agency based in Louisville, KY.

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