Your Business on Purpose

E115: How to Expand Your Business and Impact - Unlocking Growth Through Strategic Collaborations


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Welcome back to another empowering episode of the Your Business On Purpose podcast! In this episode, your host, Dawnette Palmore, dives deep into the power of collaborations and how they can elevate your business to new heights.

Key Takeaways from this Episode:

  1. The Power of Collaborations: Collaborating with other business professionals, even those within your industry, can expand your reach, credibility, and visibility. It’s about leveraging each other's strengths and audiences for mutual benefit.

  2. Vetting Your Partners: Dawnette shares personal experiences about the importance of vetting potential collaborators before giving referrals, ensuring they are not only good at what they do but also ethical in their business practices.

  3. Types of Collaborations:

    • Webinars, summits, and podcasts are great platforms for collaborations.
    • Collaborating with professionals in complementary fields such as insurance, accounting, and mindset coaching can expand your audience.
    • Real-world examples include masterminds, joint events, and speaking engagements.
    • Why It Matters: Collaborations aren’t just about reaching more people, but about creating a “win-win-win” situation for everyone involved—yourself, your collaborator, and the audience you serve.

    • Real-World Success: Dawnette highlights examples of successful collaborations with groups like the National Association of Women Business Owners (NAWBO) and shares stories of events where she’s spoken to new audiences through partnerships.

    • Resources Mentioned:

      • National Association of Women Business Owners (NAWBO): NAWBO.org
      • Dawnette’s upcoming mastermind with a mindset coach, focusing on finances and mindset for business owners. Learn more here https://www.yourmoneyonpurpose.com/mastermind
      • Set up a consultation with Dawnette at www.yourmoneyonpurpose.com
      • Action Steps:

        • Think about who you can collaborate with. Who is in front of your ideal audience that you can partner with to provide value?
        • Take steps to vet potential collaborators to ensure they align with your values and standards.
        • Look for opportunities to get in front of new audiences by joining summits, speaking at events, or doing joint webinars.
        • Connect with Dawnette:

          • Website: www.yourmoneyonpurpose.com
          • Follow Dawnette on social media for updates on events and collaborations!
          • Thank you for tuning in to this episode of Your Business On Purpose! Don’t forget to leave a review and rating to help this podcast reach even more women in business.

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            Your Business on PurposeBy Dawnette Palmore