In this episode, we dive into Xiaomi’s bold leap from consumer electronics into the electric vehicle space. What sparked the buzz around the SU7 launch? How did Xiaomi manage to sell over 200,000 cars in a market dominated by giants like BYD and Tesla? And will a recent accident impact future sales?

Tune in as we unpack what makes Xiaomi stand out in China’s crowded EV market—and why its founder’s loyal fan base and focus on design are key parts of the story. 

Chapters:

00:00:00: Xiaomi SU7 crash 

00:02:50: SU7, a Porsche-inspired car?

00:05:00: Why did Xiaomi enter the EV market?

00:08:00: Can Xiaomi compete with BYD

00:11:00: The risks of EVs and autonomous driving

Featured materials: 

A Chinese EV manufacturer’s deep trouble, livestreamed

https://thelowdown.momentum.asia/a-chinese-ev-manufacturers-deep-trouble-livestreamed/

Live-selling cars in malls? China’s EV retail strategy | Impulso E111

https://thelowdown.momentum.asia/live-selling-cars-in-malls-chinas-ev-retail-strategy-impulso-e111/