Freight markets don’t care about your legacy, and family businesses don’t get a “pause” button when the cycle turns.We’re joined by Mike McDonough for a straight-shooting conversation on what it really takes to lead a family-run transportation company in today’s market. We get into the realities behind the numbers: staying disciplined when rates move, protecting service without giving away the farm, and building a business that can survive the downcycle and be ready for the next climb.If you’re a carrier, broker, or shipper trying to make smart decisions in a noisy market, this one’s for you.