"Fundamentally, this problem that we’re trying to solve which is; 'How do we understand people better while they’re interacting with the brand in order to, kind of, communicate with them in a way that’s more valuable to them?' That’s a fundamental human reality and it’s one that’s not tied to any particular generation of technology. And it’s also one that’s not tied to a category of business" Bill Magnuson, CEO & CoFounder of Braze