Learn how adopting a "credit first" sales approach can transform your business in this week's episode featuring Bob Lettis, SVP of Business Development with 700Credit. Hear from Bob, an expert in soft credit checks, as he explains the immense value of switching from a "credit last" to a "credit first" sales approach. Bob describes the shift toward digital purchasing patterns amongst consumers and how this impacts businesses' credit reporting practices. Enjoy Bob's market insights and get insider advice on how to keep up with market trends!