In this episode of Business Analysis Simplified, Michael and Emily explore the dynamic technique of Focus Groups using the beloved lemonade stand story. Learn how the kids brought together a diverse group of neighbors to gather feedback on their flavors, pricing, and stand design.

Michael explains the key steps to running a successful focus group, from selecting participants to fostering engaging discussions. Discover how this technique uncovers valuable insights, encourages collaboration, and helps refine ideas.

Whether you’re launching a product or gathering feedback for your next project, this episode will show you how to leverage focus groups to make well-informed decisions.