Planet Wealth: Fortunes of the Brave

E12: Emily Ward and Jess Hunichen: Turning Influence into Investable Assets


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This week, Planet Wealth's Mary Kathryn Johnson sits down with Emily Ward and Jess Hunichen, co-founders of Shine Talent Group—a global talent management agency with offices in Los Angeles, Toronto, and London. Originally created to support brands and PR agencies with talent management and campaign strategy, Shine has grown into a multifaceted firm representing top social talent worldwide.

Emily and Jess share their journey from PR professionals to leading a people-first business that now includes project management software, The Thread, and a venture fund, Love x Money Ventures. They discuss the challenges of scaling a relationship-driven company while expanding into SaaS and venture funding. Emphasizing adaptability, transparency, and collaboration, the duo reflects on the resilience of their partnership and offers valuable insights for entrepreneurs, creators, and anyone building a creative business.

Topics Include:

  • The Birth of Shine Talent Group
  • Empowering Content Creators as Investors
  • The Secret to a Long-Lasting Partnership
  • Challenges in People-Focused Businesses
  • Learning and Adapting in the Venture Space

Connect with Emily, Jess & Shine Talent Group:

Website

Instagram

TikTok

Resources Mentioned in This Episode:

Love x Money Ventures

The Thread

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Produced By: Social Chameleon

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Planet Wealth: Fortunes of the BraveBy Lance Woodson & Mary Kathryn Johnson