Jack Kudale, CEO of Cowbell Cyber and met in Des Moines a year ago. With minimal funding and no team...a year later, he has a Cyber product in 5 states (soon to be 15) and a very innovative proprietary model for determining a company's cyber risk, now and ongoing in real time. We discussed what makes quantifying cyber risk so difficult. Why it is extremely important that cyber risk be monitored in real-time, why the world has changed and your cyber exposure has changed and why you must work to prevent and mitigate the risk first, and with Cowbell Factors, Cowbell Cyber is giving businesses real-time analysis of their cyber exposure at their fingertips.