In our new episode, Sumner Vanderhoof, CEO of Propensity, discusses their account-based marketing (ABM) platform and how it caters to smaller growth teams. 

In our discussion, we touch upon:

• How Propensity focuses on providing ABM campaigns quickly and integrating them into sales automation tools, resulting in highly qualified MQLs. 
• Sumner shares the history and background of Propensity and how they identified the need for a platform that serves smaller accounts.
• The importance of aligning marketing and sales and utilizing multiple channels in ABM campaigns.

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