The art of storytelling is essential for building a brand and engaging an audience.

As humans, we have evolved through our ability to tell stories. Storytelling is therefore one of the most important skills to master, as it allows us to connect with one another, transmit knowledge, and create a sense of community.

Corrales Cachola is a storytelling expert and consultant for clients such as Nike and Intel, as well as the founder of Brand New Voices — a community for creators in Web3.

During this episode of Polyweb, Corrales shares his insights on the most powerful storytelling frameworks for building a brand and effectively explaining complex concepts such as Web3 and NFTs.

Using concrete examples, he demonstrates the difference between good and bad storytelling and shows how anyone can build a community on social media.

00:00 Intro

01:44 The concept of "The Human Blockchain"

09:37 NFTs as stories of us

14:28 What makes a story believable?

21:58 The difference in storytelling between Web2 and Web3

26:01 How to effectively reach more people through storytelling

36:59 Corrale creative process

46:36 Good storytelling example I

01:02:23 Bad storytelling example

01:07:53 How to get comfortable with sharing your ideas on social media

01:10:35 Good storytelling example II

01:19:26 Storytelling for brands

01:23:32 How to start sharing content online

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