On the show today, we have Chris Olsen, a founder and chief consultant at My Founder Story, a radio veteran turned communications consultant, educator, and author. Through her work as a consultant partnering with startups, Chris realized her WHY—to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success.

Chris explains her “why” as the ability to support women in businesses to confidently communicate their purpose and impact.

In this episode, we talk about the impact of women-owned businesses on the US economy and why they need to be supported. Listen in to learn why you need to share your authentic story even in the corporate world to stand out and be more vulnerable. 

Pivotal Questions Asked:

• [5:06] Was your cancer diagnosis the catalyst for what you’re doing now?
• [6:44] Where did the idea of doing this type of work that is completely aligned with you come from?
• [17:08] When did you know that you needed to write this book?
• [19:47] When you’re connecting people to their why, what’s your why?
• [36:50] If you could tell the world one thing, what would it be?

In This Episode You Will Learn:

• [3:12] Chris narrates her career in radio and when she discovered her purpose and started My Founder Story.
• [12:20] The importance of knowing your purpose to get confident in what you’re offering your clients.
• [14:02] Chris in her book Whyography: Building a Brand Fueled by Purpose, and why it’s targeted at purpose-driven women in business.
• [19:52] The Tiny Why statement – connecting a power verb with your ideal customer.
• [34:44] The power of sharing your authentic story to be vulnerable and stand out even in the corporate world. 

Quotes:

 

• “The most immediate thing that you can do to help yourself, is to really get clear on your values and your purpose and the impact that your business has, and how you’re communicating that to potential investors.”- Chris [12:37]

• “Where you spend money is really a great indicator of your value.”- Chris [20:56]

• “There’s room for everybody even in corporate America to tell their real story.”- Chris [35:12]

Connect with Chris: https://bit.ly/3uM0Sw1

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