Welcome back, Aligned Entrepreneurs! Today I’m sharing a conversation with public relations specialist Charlotte Silverstein. Charlotte is the founder of her own PR agency, Lena Rose PR, and helps entrepreneurs who ‘do good’ to gain public exposure, boost credibility, and build trust with their audience. In this episode, Charlotte shares practical, actionable tips that entrepreneurs can take to build their brand story and gain media attention. Enjoy!

Connect with Charlotte: https://www.lenarosepr.com/

Overview:

01:30 - The importance of learning how to connect with people and grow your audience.

04:31 - Intro to Charlotte Silverstein.

08:45 - Charlotte’s experience in the entertainment industry and not being in alignment.

11:10 - Building credibility and gaining public exposure as an entrepreneur.

11:31 - Tangible steps that entrepreneurs can use to get their name out there.

13:54 - The power of being open to your audience to allow others to connect with your brand.

15:18 - Branding from a PR perspective and the process of trial and error.

17:18 - Honing in your brand messaging.

20:13 - How to gain your audience’s trust.

22:14 - What a micro-influencer is.

23:10 - How Charlotte’s mindset has played a role in building her business.

24:27 - The power of working with people you’re aligned with.

27:19 - Public relations as a long-term investment rather than a get-rich-quick scheme.

28:48 - The difference between PR and marketing.

29:11 - The importance of building out a team.

31:16 - Tips on building a landing page.

34:40 - The power of building your brand story.

35:15 - Charlotte’s top tips for gaining exposure as an entrepreneur.