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E124: Marketing on a Shoestring Budget: Affordable Strategies for Small Business Owners with Corey Fonville Foster
In this episode of Your Business on Purpose, host Dawnette Palmore dives into the world of budget-friendly marketing strategies with Corey Fonville Foster, CEO of iRock Marketable Business Solutions. Corey shares her journey from a medical assistant to a successful business coach, trainer, and speaker who specializes in helping entrepreneurs master marketing, sales, and business fundamentals without breaking the bank.
Key Topics Covered:
Why Marketing is Essential for Small Businesses: Corey discusses why every business, no matter the size, must invest in marketing to attract and retain customers.
Types of Affordable Marketing Options: From social media to email marketing, Corey breaks down different ways to get your message out without high costs.
The Power of Knowing Your Audience: Discover how targeting a specific audience can make every marketing dollar count.
Creative Strategies for Affordable Marketing: Learn about batching social media posts, using automation tools, and focusing on software over team hires to stretch your budget effectively.
Balancing Business with Part-Time Work: Corey shares her perspective on sustaining your business with additional income, highlighting the value of pursuing other work to support your dreams if needed.
Corey and Dawnette also discuss the realities of entrepreneurship, the myth of "overnight success," and the importance of remembering your "why" in business.
Connect with Corey Fonville Foster:
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By Dawnette PalmoreIn this episode of Your Business on Purpose, host Dawnette Palmore dives into the world of budget-friendly marketing strategies with Corey Fonville Foster, CEO of iRock Marketable Business Solutions. Corey shares her journey from a medical assistant to a successful business coach, trainer, and speaker who specializes in helping entrepreneurs master marketing, sales, and business fundamentals without breaking the bank.
Key Topics Covered:
Why Marketing is Essential for Small Businesses: Corey discusses why every business, no matter the size, must invest in marketing to attract and retain customers.
Types of Affordable Marketing Options: From social media to email marketing, Corey breaks down different ways to get your message out without high costs.
The Power of Knowing Your Audience: Discover how targeting a specific audience can make every marketing dollar count.
Creative Strategies for Affordable Marketing: Learn about batching social media posts, using automation tools, and focusing on software over team hires to stretch your budget effectively.
Balancing Business with Part-Time Work: Corey shares her perspective on sustaining your business with additional income, highlighting the value of pursuing other work to support your dreams if needed.
Corey and Dawnette also discuss the realities of entrepreneurship, the myth of "overnight success," and the importance of remembering your "why" in business.
Connect with Corey Fonville Foster: