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E125: ForwardFast Branding with Mark Stinson
Mark Stinson has earned the reputation as The Brand Innovator. He's an experienced marketer, persuasive writer, dynamic presenter, and a skilled facilitator. His work also includes brand strategy and creative workshops, and he has contributed to the launches of more than 150 brands, all mostly focused on health, science, and technology. Mark has written multiple books, including Patient Activation, ForwardFast Branding, Customer CHEMistry, and his most recent, A World of Creativity.
Here are some power takeaways from today’s conversation:
Episode Highlights:
How to Keep Your Business Engine Running
Work on the relationships right now. Do what you can do to keep the foundation going. Don't spend a lot of time thinking about how you need to reinvent yourself. Just take your time to be solid. If you're losing sales or losing ground, figure out what other media are available to you to keep that customer connection alive.
Strategies to Stay Engaged and Creative
1. Work with your clients on their difference. Encourage them to document how special their brand is.
2. Finding these other things about your brand. What if you answered faster? What if you built a better customer relationship? What if you didn't have 17 different buttons to push to get to that department?
3. Do rituals to keep your creative juices flowing. Set some time to meditate. Focus on your heart instead of the thousand things going through your head. Find a quiet space to set some time for yourself to recharge and get away from all the noise.
The Customer Journey: Customer CHEMistry
Connect - Don't just talk, but listen.
Honest - Hear more about the customer's issues and problems.
Easy - Use easy language and easy-to-read fonts. Make your brand easy to deal with. Is it easy to call your company? Is it easy to talk to your company? Or does your company put up a wall and you're defensive?
Motivated - You should feel motivated to take the next step, not cajoled. One of the things that's very motivating with many clients is options. Get them involved. But don't also overwhelm them with choices.
Resources Mentioned:
Mark’s books:
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By Erik Cabral
5
5151 ratings
Mark Stinson has earned the reputation as The Brand Innovator. He's an experienced marketer, persuasive writer, dynamic presenter, and a skilled facilitator. His work also includes brand strategy and creative workshops, and he has contributed to the launches of more than 150 brands, all mostly focused on health, science, and technology. Mark has written multiple books, including Patient Activation, ForwardFast Branding, Customer CHEMistry, and his most recent, A World of Creativity.
Here are some power takeaways from today’s conversation:
Episode Highlights:
How to Keep Your Business Engine Running
Work on the relationships right now. Do what you can do to keep the foundation going. Don't spend a lot of time thinking about how you need to reinvent yourself. Just take your time to be solid. If you're losing sales or losing ground, figure out what other media are available to you to keep that customer connection alive.
Strategies to Stay Engaged and Creative
1. Work with your clients on their difference. Encourage them to document how special their brand is.
2. Finding these other things about your brand. What if you answered faster? What if you built a better customer relationship? What if you didn't have 17 different buttons to push to get to that department?
3. Do rituals to keep your creative juices flowing. Set some time to meditate. Focus on your heart instead of the thousand things going through your head. Find a quiet space to set some time for yourself to recharge and get away from all the noise.
The Customer Journey: Customer CHEMistry
Connect - Don't just talk, but listen.
Honest - Hear more about the customer's issues and problems.
Easy - Use easy language and easy-to-read fonts. Make your brand easy to deal with. Is it easy to call your company? Is it easy to talk to your company? Or does your company put up a wall and you're defensive?
Motivated - You should feel motivated to take the next step, not cajoled. One of the things that's very motivating with many clients is options. Get them involved. But don't also overwhelm them with choices.
Resources Mentioned:
Mark’s books: