Episode Summary

You pull up the marketing app and there it is again, corn down another six cents. Fifty cents off the highs in just a couple of weeks. That sinking feeling sets in and all the coulda shoulda woulda stories start running through your head.

This episode came straight from a text I got from a client: "Corn really took a hit. It makes it a really big challenge to create new crop sales." I felt that one. So instead of trying to give him an answer I don't have, I started asking questions. The same ones I had to ask myself.

Have you sold any? Why or why not? And the big one we always come back to with our marketing advisor: what scares you more, locking it in and missing the top or not selling and staying exposed to the bottom?

This episode isn't about predicting where corn is headed. It's about understanding how you make decisions in the first place so you can make better ones when the next opportunity comes around. Because there's no universal right answer here, just the one that fits your risk tolerance, your operation and the decision that's actually going to let you sleep at night.

In this week's episode on making marketing decisions:

• Ask yourself the real reason why you haven't sold?
• What scares you more: missing the top, or being exposed to the bottom?
• There's no right or wrong risk tolerance, just the one that's actually yours
• Better decisions come from understanding how you decide, not from predicting the market
• Removing emotion is the first step to building a real marketing plan

Resources & Links:

• To learn more about how I can help you achieve financial clarity and confidence through essential tools and systems, check out my free training here!

Connect with Garrett:

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• Learn more about Pioneer Farmer here!

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