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E.126 How to Create a Successful Membership Platform with Heather Odendaal
Welcome back, Aligned Entrepreneurs! Today I’m bringing you a very special episode with Heather Odendaal, entrepreneur, brand builder, event producer, and founder of WNORTH Connect. Prior to launching her business, Heather was a sales executive for a Fortune 500 company. Upon realizing the lack of women in senior executive positions, she decided to create a space for ambitious women to come together for professional development, leadership masterminds, events and courses. Heather speaks all about her journey becoming an ‘accidental entrepreneur,’ how she built WNORTH Connect, and how she tripled her membership platform and hosted 50 virtual events during a pandemic. Plus, we speak candidly about stepping into our power as women and share what we’ve learned along the way. Enjoy!
Connect with Heather:
Instagram: https://www.instagram.com/wnorthconnect/
Website: https://wnorthconnect.com/
Overview:
03:47 - Intro to Heather Odendaal.
04:36 - How Heather became an “accidental entrepreneur.”
06:00 - Heather’s experience with noticing how few women were in senior management in Fortune 500 companies.
06:50 - How WNORTH was born.
10:03 - How women can step into their power and leadership role.
11:22 - The power of building connections with women at similar career stages.
15:17 - How Heather exposed herself to women leadership events globally.
16:59 - Heather’s experience with rejection and how it helped her to create an accessible forum for women on the rise to leadership.
19:59 - How Heather’s pregnancy affected her plans and caused her to ask for help.
23:57 - The power of testimonials.
26:05 - How Heather shifted gears during covid.
28:20 - Heather’s most pivotal point of building her brand.
29:10 - How Heather tripled the members in her program during covid and held 50 virtual events.
29:58 - The lean startup model.
31:47 - How it’s time to stop hosting free events.
33:30 - Heather’s strategy for selling online events.
35:44 - The power of a small audience who actively participates in your offers.
38:24 - How Heather gave up using Facebook ads and opted for email marketing instead.
40:08 - The power of being in service.
41:53 - Hiring a bigger team.
44:00 - The importance of finding your community and people you admire.
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By Lauren Saunders
4.7
2020 ratings
Welcome back, Aligned Entrepreneurs! Today I’m bringing you a very special episode with Heather Odendaal, entrepreneur, brand builder, event producer, and founder of WNORTH Connect. Prior to launching her business, Heather was a sales executive for a Fortune 500 company. Upon realizing the lack of women in senior executive positions, she decided to create a space for ambitious women to come together for professional development, leadership masterminds, events and courses. Heather speaks all about her journey becoming an ‘accidental entrepreneur,’ how she built WNORTH Connect, and how she tripled her membership platform and hosted 50 virtual events during a pandemic. Plus, we speak candidly about stepping into our power as women and share what we’ve learned along the way. Enjoy!
Connect with Heather:
Instagram: https://www.instagram.com/wnorthconnect/
Website: https://wnorthconnect.com/
Overview:
03:47 - Intro to Heather Odendaal.
04:36 - How Heather became an “accidental entrepreneur.”
06:00 - Heather’s experience with noticing how few women were in senior management in Fortune 500 companies.
06:50 - How WNORTH was born.
10:03 - How women can step into their power and leadership role.
11:22 - The power of building connections with women at similar career stages.
15:17 - How Heather exposed herself to women leadership events globally.
16:59 - Heather’s experience with rejection and how it helped her to create an accessible forum for women on the rise to leadership.
19:59 - How Heather’s pregnancy affected her plans and caused her to ask for help.
23:57 - The power of testimonials.
26:05 - How Heather shifted gears during covid.
28:20 - Heather’s most pivotal point of building her brand.
29:10 - How Heather tripled the members in her program during covid and held 50 virtual events.
29:58 - The lean startup model.
31:47 - How it’s time to stop hosting free events.
33:30 - Heather’s strategy for selling online events.
35:44 - The power of a small audience who actively participates in your offers.
38:24 - How Heather gave up using Facebook ads and opted for email marketing instead.
40:08 - The power of being in service.
41:53 - Hiring a bigger team.
44:00 - The importance of finding your community and people you admire.