GSD Podcast

E13: How to Create a Name for your Company


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How do these big brands like Subway, Geico, Progressive and others like them create a Name for their Company? And I'm not talking about how they created their brand name, I mean how they became a household name for everyone?

Listen in to this week's episode as we dive in to how you can create a "name" for your business and how to put a face with your company. This will help build trust and loyalty from your customers. 

This is a big step that a lot of businesses miss and it was a common theme 40 to 50 years ago with businesses. Some companies know they need to do it but get stuck and not sure how to progress. Tune in as I give you some examples and break it down for you. 

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GSD PodcastBy The Wizard of Iz