In this episode of the SAAS Operators Podcast, we sat down with Amit RG, the founder of RichPanel, to unpack how he built a profitable, efficient SaaS business serving e-commerce brands.

Amit shares why he turned down Y Combinator and a Series A after raising and the choice to stay lean.

We talk about why advertising hasn't worked for Richpanel, and how their $2K Automation Success Kit drives adoption, and why 40% of their customers sign multi-year contracts without being pushed.

Amit opened up about the tension between being seen as the “affordable” option and building a premium product, and how brand perception plays into defensibility.

The episode ends with a candid discussion on churn, customer success at scale, and whether we’re all thinking too small in the age of AI.